The purpose of this paper is to investigate whether the entrepreneurial orientation (EO)
provides a mediation effect on the relationship between the use of social media and both …

Recent research shows a continued interest by scholars in understanding the extent that
firms develop and deploy marketing capability in an effort to enhance their market-and …

Social media has altered how people lives and institutions in ways that people are only
beginning to comprehend. The main objective of this study is to establish the effect of social …

Network characteristics and social capital is becoming a central research paradigm in the
marketing channels literature. However, few empirical works have been done concerning …

Purpose-As the digital version of word-of-mouth, social media represents the materialization,
storage, and retrieval of word-of-mouth content online. The study examined the social media …

Until the late 1990's the only type of media known to companies were television,
newspapers and radio, but in the early 2000s, a revolution in media was seen and the world …

Over the past decade, social media has emerged as a major research area in
entrepreneurship development, as firms increasingly utilize social media platforms to …

Media sosial saat ini mulai dimanfaatkan dengan baik oleh perusahan besar maupun
UMKM. Bagi perusahaan besar, penggunaan media sosial telah sukses digunakan dalam …