This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …

Abstract Facebook, Twitter and YouTube: to some people these are just social networking
sites used by college students with more empty calories than real content. Known …

As social media continue to gain in popularity, marketers are searching for a firm foundation
on which to base their strategic decisions regarding how to employ social media to engage …

Technology is ubiquitous and it is impacting society with each rapid change it undergoes
itself. We're seeing a vast transformation via the Internet and the rise of social media. In fact …

Social media is fundamentally changing the way people communicate, consume and
collaborate. It provides companies a new platform to interact with their customers. In …

Purpose In recent years, social media have attracted considerable attention. Hence, the
purpose of this paper is to conduct a critical literature review of social media research with …

This article provides a platform-independent framework for considering the effects of social
media on enterprises. The framework comprises the two fundamental capabilities of social …

Although social media has become a source of interaction between consumers and their
favorite brands, surprisingly little academic research has sought to understand how social …

In today's technology driven world, social networking sites have become an avenue where
retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011 …

Technology-based research has a long, storied history in the sales discipline. Beginning
with the role of computers to laptops, moving to the influence of the Internet, onward to …