Purpose–The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …

Growth in online marketing has been unprecedented, and mainstream shopping is shifting
from traditional stores to online shopping channels. However, many aspects of online …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

While interactions in the real world shopping are mainly based on face‐to‐face activities
between consumers and service personnels, interactions in electronic commerce take place …

Purpose: Rapid advances in business technology contribute to continued growth of our
understanding of consumer decision-making. Although many emerging technologies have …

This study investigated the impact of online product reviews on consumers purchasing
decisions by using eye-tracking. The research methodology involved (i) development of a …

Recent studies of online consumer trust have focused on trust in either a Web site or an
online retailer. However, customer attitude may differ by the type of avatar, because …

Following the growing popularity of social commerce sites, there is an increased interest in
understanding how consumers decide what products to purchase based on the available …

Purpose–The purpose of this research is to examine the impact of e‐service quality,
customer perceived value, and customer satisfaction on customer loyalty in an online …

Smart healthcare has become one of the most important issues for practitioners and
researchers. In this study, we investigated the effects of social popularity and time scarcity on …