This contribution reviews the vast scope of digital application areas, which shape the digital
marketing landscape and coin the present term “marketing intelligence” from a marketing …

Purpose This paper aims to analyze the evolution of digital and smart technologies and their
relationship with different themes within marketing journals. In addition, this study has …

Purpose Delineate the strategic implications for three new marketing trends based on digital
technology. Design/methodology/approach The author looks at how strategy is being …

Gain essential grounding in SEO, email marketing, social media, content marketing,
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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that
covers the entire marketing process. Both the scientific theory behind digital marketing as …

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide
to creating and executing integrated digital marketing plans, combining established …

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile
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Build an effective and practical digital marketing strategy with this bestselling guide,
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Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …