As a science and art of discovering, and-even more importantly-keeping the customer,
marketing imposes itself with the basic philosophy of running contemporary business. The …

Sažetak The concept of marketing strategy, marketing mix, which is represented in this work,
suits the beginning of 21st century and is based on the 7P viewpoint: product, service …

The aim of marketing is to make marketing efforts unnecessary. Its goal is to know and
understand the customer's needs, so well that the goods or services will be exactly what the …

We are living in an era, where having a great business idea is just not good enough
anymore. It is all about how to sucessfully sell product or service. The success of a company …

Marketing mix has under gone a sea change in last few decades. Every stake holder
involved in the marketing process looks for 'Value'. The customer enters in the marketing …

Sažetak Marketing predstavlja ključni segment u upravljaju bilo kakvom vrstom proizvoda ili
usluge. Postoji velik broj definicija koje opisuju marketing ali ono oko čega se sve definicije …

This is a theoretical paper about managerial marketing variables that describe new
dimensions of the marketing mix. The paper discusses the current 4P's model of marketing …

Marketinški miks je jedan od bitnih elementa koji se koristi u poslovanju uspješnih tvrtki.
Pomaže tvrtkama identificirati i uskladiti ključne komponente potrebne za promicanje i …

This bachelor thesis deals with problems of the marketing mix in the company ORLET služby
sro The aim is to analyse the current situation of the marketing mix in the company and try to …

Marketinški miks predstavlja jedan od najvažnijih i najpoznatijih pojmova u marketingu. Cilj
ovog završnog rada je spoznati srž teorije ove tematike i na konkretnome primjeru vidjeti …