This research reports an investigation into whether the personality aspect of self-confidence
affects the compromise effect. We hypothesize that highly self-confident people have greater …

Prior research has found differences in satisfaction for choosers and nonchoosers of the
same outcome. Two studies show that differentiability of the choice-set options moderates …

Three experiments tested the idea that a motive to protect self-esteem (SE) from the threat of
regret can influence decision making. Threat to SE was manipulated by varying whether …

Building on previous research, this article proposes that choice behavior under preference
uncertainty may be easier to explain by assuming that consumers select the alternative …

The authors examine the effect of generalized self-confidence, anxiety, and specific self-
confidence on consumers' tendency to seek information sources as a means of reducing …

The current research examines the psychological process underlying the differential
sensitivity to the compromise effect associated with a distinct self-regulatory focus. In …

Most research into the compromise effect focuses on cognitive factors related to choosing for
oneself. However, there are daily opportunities to make choices for others, from helping …

Results from six experiments support the hypothesis that an accessible independent self-
construal promotes a greater reliance on feelings in making judgments and decisions …

The Ultimatum Game (UG) is a widely used and well-studied laboratory model of economic
decision making. Here, we studied 129 healthy adults and compared demographic (ie, age …

We show that encouraging consumers to think about themselves as independent or
interdependent, making either promotion or prevention goals salient, has a systematic effect …