In recent years, the advancement of digital technology has brought fundamental changes in
consumer behavior regarding information seeking, product comparison, and purchasing …

In the rapidly digitizing era, the business world, especially Micro, Small, and Medium
Enterprises (MSMEs), undergoes significant changes in marketing strategies. Digital …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …

The Covid-19 pandemic since the beginning of 2020 has changed all aspects of people's
lives. The community must start a new life adaptation where the implementation of health …

The changes in our daily lives, or, which have been called the" new normal," have an
implication in the shifting of tradition to online business activities. This study aims to explore …

Digital marketing is a growing trend day by day, with internet marketing concepts becoming
a powerful medium for digital marketing and electronic devices such as cell phones, digital …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

The rapid growth of internet usage has promoted the usage of Digital Media (DM) in various
fields of life including industries and business on the globe. The extending introduction of …