Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to
understand the green buying behavior of educated millennials in India. The study also …

The green consumption among individuals can be an effective way to minimize the negative
impact of consumption on the environment. The research related to green consumption …

Purpose Using insights from theory of planned behavior (TPB), this study aims to examine
the determinants and their relative importance in predicting green buying behavior among …

The present study is an attempt to examine young consumers' intention toward green
products using an extended version of the theory of planned behavior (TPB), which …

The present research attempts to understand the young consumers' intention toward buying
green products in a developing nation; India. The study has used the Theory of Planned …

There is a growing pressure from the stakeholders and regulatory bodies to promote green
consumption. Heightened environmental consciousness is also contributing to greater …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …

Based on the Theory of Planned Behavior model, this exploratory study aims to examine
factors fostering millennials' purchasing intentions toward eco-sustainable products in …

The world faces continuous environmental degradation because of extreme
industrialization, construction, and overexploitation of natural resources. This degradation …