Purpose Artificial intelligence (AI) is deemed to have a significant impact as a value driver for
the firms and help them get an operational and competitive advantage. However, there …

Artificial Intelligence (AI) are a wide-ranging set of technologies that promise several
advantages for organizations in terms off added business value. Over the past few years …

For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

Abstract As part of industry 4.0, many organizations feel the need to explore the possibilities
artificial intelligence may provide for their businesses. Still, not every organization that …

This study explores the key role of artificial intelligence (AI) in changing business
development strategies in an era characterized by rapid technological progress. The goal of …

This paper delves into the transformative impact of Artificial Intelligence (AI) on strategic
business decisionmaking, offering a nuanced perspective on how AI is reshaping the …

The technological developments on artificial intelligence (AI) are going to diffuse in all
scales of firms in different industries. AI is increasingly used in diverse business functions …

Purpose The purpose of this paper is to present a framework that captures the strategic
value of artificial intelligence (AI) systems. Although AI has become a crucial component of …

Purpose The article shares the results of a survey Accenture undertook to measure AI's
potential economic impact on 16 industries. Design/methodology/approach The goal was to …