Antecedents of consumers' engagement with brand-related content on social media
AS Mishra - Marketing Intelligence & Planning, 2019 - emerald.com
Purpose The purpose of this paper is to investigate the effect of brand's social media
marketing efforts and individual's online social interaction propensity on various levels of …
marketing efforts and individual's online social interaction propensity on various levels of …
The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness
AR Ismail - Asia pacific journal of marketing and logistics, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …
activities on brand loyalty, value consciousness and brand consciousness …
The impact of social media marketing on brand loyalty
İE Erdoğmuş, M Cicek - Procedia-Social and behavioral sciences, 2012 - Elsevier
Building and maintaining brand loyalty are one of the central themes of research for
marketers for a very long time. Marketers have utilized various means to maintain the brand …
marketers for a very long time. Marketers have utilized various means to maintain the brand …
SOCIAL MEDIA MARKETING: UTILIZING SOCIAL MEDIA TO ADVANCE BRAND AWARENESS AND INCREASE ONLINE SALES.
M Momany, A Alshboul - International Journal of Business …, 2016 - search.ebscohost.com
Social media is increasingly important as a marketing tool, but small businesses may be
underutilizing it. To date, a small number of studies have investigated the impact of social …
underutilizing it. To date, a small number of studies have investigated the impact of social …
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
SC Chen, CP Lin - Technological forecasting and social change, 2019 - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
[PDF][PDF] The influence of social media's marketing efforts on brand equity and consumer response
According to Mangold and Faulds (2009), there has been a huge transformation in social
media in the last one decade. Due to the change in technology, changes in social media …
media in the last one decade. Due to the change in technology, changes in social media …
The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y
BKPD Balakrishnan, MI Dahnil, WJ Yi - Procedia-Social and Behavioral …, 2014 - Elsevier
Social media has become the modus operandi of the 21st century. Building on the
foundation of Web 2.0, social media applications have facilitated unprecedented growth in …
foundation of Web 2.0, social media applications have facilitated unprecedented growth in …
[PDF][PDF] The impact of social media on consumer buying intention
M Pütter - Marketing, 2017 - academia.edu
DOI: 10.18775/jibrm. 1849-8558.2015. 31.3001 URL: http://dx. doi. org/10.18775/jibrm. 1849-
8558.2015. 31.3001 Companies throughout the world are constantly seeking new ways to …
8558.2015. 31.3001 Companies throughout the world are constantly seeking new ways to …
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
The reach of internet technology and social media has opened abundance of opportunities
for marketers as well as for consumers across the globe. To anticipate future purchase …
for marketers as well as for consumers across the globe. To anticipate future purchase …
How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness
F Ardiansyah, E Sarwoko - JEMA: Jurnal Ilmiah Bidang Akuntansi …, 2020 - riset.unisma.ac.id