H Alves, C Fernandes, M Raposo - Psychology & Marketing, 2016 - Wiley Online Library
This study carries out content analysis and systemizes articles on social media marketing in the Web of Science database. Forty‐four studies were analyzed in accordance with a …
The key objective of this research was to test the role of social media marketing features (interactivity, perceived relevance, entertainment, and informativeness) in affecting brand …
M Jamali, R Khan - Journal of Marketing, 2018 - jml.kasbit.edu.pk
Today about 2 billion people are on social media. This made social media a community of 2 billion people. This revolutionized medium of communication and marketing for the brands …
S Fatima, H Alqahtani, A Naim… - Building a Brand Image …, 2022 - igi-global.com
The aim of the research is to examine the effect of social media marketing activities on brand awareness, brand image, and brand loyalty. In addition, it has been aimed to analyze the …
M Moslehpour, A Dadvari, W Nugroho… - Asia Pacific Journal of …, 2021 - emerald.com
Purpose The present paper aims to explore the antecedents and consequences of social media marketing (SMM) subsets on consumers' purchase intentions of Indonesian airline …
This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with …
Purpose–The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what …
B Dülek, İ Aydın - Bingöl Üniversitesi Sosyal Bilimler Enstitüsü …, 2020 - dergipark.org.tr
Social media can be used at any time of the day and the easy accessibility of social media thanks to mobile devices offers marketers great opportunities to reach consumers using …
M Alsoud, S Alfdool, A Trawnih… - … Journal of Data and …, 2023 - growingscience.com
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the …