In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has
emerged as a transformative force, revolutionizing traditional strategies and unlocking …

In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …

Modern marketing is one sector where artificial intelligence (AI) has become a disruptive
force. The goal of this study is to revolutionise the digital world by examining how AI is …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

Artificial intelligence (AI) is rapidly transforming how consumers and businesses interact. AI
involves the use of smart technologies to perform and collaborate on tasks requiring human …

This research aims to investigate how artificial intelligence (AI) can be used to improve
marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary …

Artificial intelligence (AI) is paving the way for the future of marketing and business
transformation, yet many organizations struggle to know exactly how and where to integrate …

This paper delves into the pivotal role of artificial intelligence (AI) in the realm of marketing
automation within the context of Industry 4.0. It investigates how AI technologies, including …

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While
interest levels regarding its applications in marketing have not yet translated into …

The 21st century is labeled the age of digital technologies (Ferm & Thaichon, 2021; Nguyen
et al., 2021) and artificial intelligence (AI)(Hasan et al., 2021a; McCorduck & Cfe, 2004) …