In spite of the acknowledged importance of the franchisee selection process, only a few
empirical studies have examined this research area. This paper employs organizational …

Although the selection of suitable franchisees has been identified as an important dimension
of success of a Franchise Network, the same has been at the best a subjective process. This …

Purpose This study aims to examine franchising from an entrepreneurial perspective. The
study investigates the extent to which franchisees exhibit entrepreneurial characteristics and …

Purpose We adopt the conceptual lens of the Dynamic Capabilities Approach to evaluate
the relationship between Entrepreneurial Orientation (EO), Digital Marketing Capabilities …

Franchising is an important form of entrepreneurship, but literature explaining franchising
strategy and performance is scarce. This study adapts the resource-based view and …

Research has largely assumed franchisee satisfaction to be at the micro-level, yet
individuals are often 'sold'on the idea of franchising (as a business model) long before they …

This paper fills the gap in the research undertaken into the entrepreneurial orientation of
franchisees. The study identifies entrepreneurial orientation within a defined franchise …

Identifying the influential factors in business' performance is an important cornerstone in
business research. Although the study of franchise failure and success has received …

Agency theory is the dominant explanation for entrepreneurs' decisions about how much to
grow through franchising vis–à–vis company ownership. We introduce a resource–based …

Purpose–This research paper aims to understand the variability of performance among
franchisees in a given system. Design/methodology/approach–A qualitative, case study …