Traditional approaches for studying consumer behavior, such as marketing survey and focus
group, require a large amount of time and resources. Moreover, some products, such as …

Sentiment analysis is the technique of identifying people's attitudes toward products or
services provided by an organisation. The base of the task of sentiment analysis is the …

Recently, Social media has arisen not only as a personal communication media, but also, as
a media to communicate opinions about products and services or even political and general …

Social media have received more attention nowadays. Public and private opinion about a
wide variety of subjects are expressed and spread continually via numerous social media …

Besides the traditional methods of targeting customers, social media presents its own set of
opportunities. While companies look for a simple way with a large number of responses …

Social media especially Twitter is providing a space for expression and opinions, where
users discuss various events, services, and brands. Entrepreneurs are in continuous need of …

In recent years, analysis of opinions from social web has witnessed a boom merely because
such a volume of opinions is difficult to obtain through any other normal means of collecting …

Social media platforms, particularly Twitter, have become essential sources of data for
various applications, including marketing and customer service. This study focuses on …

Microblogging has taken a considerable upturn in recent years, with the growth of
microblogging websites like Twitter people have started to share more of their opinions …

Any opinion of an individual through which the feelings, attitudes and thoughts can be
expressed is known as sentiment. The kinds of data analysis which is attained from the news …