This paper analyses the impact online reviews have on consumer buying behaviour. There
is a change in the behaviour of consumer after shifting from WOM to e-WOM. Each time …

The online travel sales represent a considerable market share and a continued growth is
predicted in the coming years. With the evolution of information and communication …

In order to reduce information asymmetries in the tourist industry, consumers refer to multiple
information sources. Among these, e-reviews are supposed to better reflect quality of …

Online evaluations function as a digital version of traditional word-of-mouth advertising,
known as electronic word-of-mouth. As the digital economy grows and the digital revolution …

A growing reliance on the Internet as an information source when making choices about
tourism products raises the need for more research into electronic word of mouth. Within a …

This thesis focuses on how prospective hotel guests' decision-making is influenced by guest
reviews. Surveys and statistical analysis are used in the study to show how important …

This paper analyses the impact of good vs. bad ratings during the first stage of the decision-
making process when booking a hotel. This study tested the interaction between numerical …

Current studies show that online hotel bookings are growing constantly as consumer
increasingly uses Internet for the arrangement of their travel. One of the important factor in …

Online reviews have captured the attention of scholars and industry professionals alike.
Often times the focus of attention is purchase decision-making and the building a positive …

Purpose Online consumer reviews have become increasingly important for consumer
decision-making. One of the most prominent examples is the hotel industry where consumer …