Integrating the customer in the innovation process is believed to be a powerful means to
reduce failure rates and to increase the revenue from new products. Although many …

Integrating the customer in the innovation process is believed to be a powerful means to
reduce failure rates and to increase the revenue from new products. Although many …

The innovation process (IP) contains challenges within its different phases, which
companies have to deal with when developing new products. Integrating customers in new …

This paper demonstrates how customers can be virtually integrated into a company's
innovation process. New interaction tools allow companies to gain valuable input from …

Purpose. Customer integration in new product development has become a main topic in
business-to-business literature. Literature has brought forward a growing body of virtual …

Virtual customer integration (VCI) involves customers throughout all stages of the new
product development process. Firms across industries have started to experiment with virtual …

Customer integration in new product development processes (NPD) has become a potent
idea in the innovation literature and enjoys increasing attention in business. In general …

Customer input has become a valuable component of the innovation process. The
integration of customer knowledge into the early innovation phase requires special types of …

This paper addresses the integration of customers into the innovation front-end focusing
specifically on the role of potential ICT-support. Applying a two-step approach the initial …

The manufacturing industry today is challenged with the task of designing new products that
create value added experiences unique to every customer. Internet enabled cross …