This paper aims to go deeper into how a firm executes digital transformation in marketing.
The experiences discussed in this article will give insight from a business practice …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …

Digital transformation has become a dominant trend in the business world in recent years.
The rapid development of information and communication technology has enabled …

Digital marketing is a growing trend day by day, with internet marketing concepts becoming
a powerful medium for digital marketing and electronic devices such as cell phones, digital …

Purpose Digital transformation is the way forward for all businesses. The technology is
advancing at a rapid pace and the companies need to adapt to the change, not just to take …

As technology advances, more complex tools are produced that can be used as a medium in
the creation of consumer-focused business operations. More and more businesses are …

This paper describes the impact of big data and machine learning (ML) on digital
transformation of the marketing industry and the challenges it faces from a data and …

The first part of this review highlights a brief update on Digital transformation that is
considered as the survival of companies. Digital technologies bring major changes in …

Digital marketing is the marketing of products or services using digital technologies, mainly
on the Internet, but also including mobile phones, display advertising, and any other digital …

Marketers are faced with new challenges and opportunities within this digital age. Digital
marketing is the utilization of electronic media by the marketers to promote the products or …