With the advances in technology and the globalization of markets, the need for preservation
and management of knowledge about clients, their needs and requirements is increasingly …

The aim of the present study was to explore CRM notion and examine CRM approach in
terms of one particular field–the optical retail industry. As CRM methodology is broader than …

This paper provides the overview on Customer Relationship Management that is strongly
influenced by corporate culture, corporate identity and employees. Different theoretical …

The new digital economy has drastically changed the manner, in which companies make
business, and the way, in which the consumers perceive them. They base their assessment …

While the topic of Customer Relationship Management (CRM) has generated an increasing
amount of research attention in recent years, still lacking is a comprehensive overview that …

CRM systems are part of integrating management of business. Relationships with customers
are important for the business success. The transition of the business in web demands …

As competition and the cost of acquiring new customers continue to increase, the need to
build and enhance customer relationships has become paramount for businesses. The …

The purpose of the paper is to employ customer relationship management (CRM)
conception for translating thinking about human recourses management in enterprises …

The purpose of this paper is to investigate the intra-and inter-organizational effects of
introducing a Customer Relationship Management (CRM) system in a firm. Today, CRM …