Despite the benefits offered by the integration of customer relationship management (CRM)
strategy with advanced technology, many companies still fail to see competitive advantage …

A customer relationship management system, by its simplest definition, is a process to
compile information that increases understanding of how to manage an organization's …

Sažetak One of the most prominent contemporary trends in formation of companies is the
approach to development of a customer-oriented company. In this matter, various versions …

In order to increase their own competitiveness, companies have to adapt to market
conditions and factors that directly affect them-suppliers, competitors, customers. In …

Nowadays, the necessity of continuing activities and fierce competition among the
enterprises and maintaining the competitive advantage is attention to customers that due to …

More and more organisations, from private to public sectors, are pursuing higher levels of
customer satisfaction, loyalty and retention. With this intent, higher education institutions …

Customer relationship management (CRM) has the potential for achieving success and
growth for organizations in the nowadays environment of extensive competition and rapid …

Customer Relationship Management (CRM) has become the main interest areas of
researchers and practitioners, especially in the domains of Management and Information …

Market dynamics, growing consumer awareness, new needs, and the changing lifestyle of
society forces the search for new business solutions. One of them is the strategy known as …