Technology transforms rapidly nearly every aspect of corporate life. Technological
innovation drives businesses and vice versa. Businesses produce new technologies while …

Technology seems to advance faster than ever before. Multiple smart solutions (empowered
by machine learning, artificial intelligence, conversational agents, augmented reality, etc.) …

In recent years, new technologies across a wide variety of domains have had a
transformative effect on people's lives, more generally, but specifically on products and …

Disruptive technologies are accelerating global growth. Artificial intelligence (AI) has the
potential to transform the idea of delivering value to end users. On the other hand, the …

Technology integration into business domains (techno-centricism) is a century old
phenomenon, though the defining technologies of decades differ by incorporated …

IJRM positions itself to be the most futuristic of the leading marketing journals, and the one
most receptive to novel and iconoclastic research. The special section in this issue,“The …

Along with technology adoption in business management (Kremez et al., 2022; Quach et al.,
2022), there have been several technologies introduced into the retailing and services, and …

This chapter dives deep into the concepts of artificial intelligence (AI) and presents
extensively studied facts on ongoing trends in marketing. In this fast-changing digital era …

Technological changes have helped the methodology of execution where we can examine
the sector in addition to the manner enterprise is carried out. Productive development has …

Nowadays, innovation goes so much further than merely products. In order to thrive in this
extremely competitive business environment a company needs to innovate its technologies …