Marketing intelligence strategy is an ability of the firm to apply information and data to
distribute a better market understanding and implementation. It has been established as …

The purpose of this study is multifaceted; firstly, it aims to explore the extent to which
marketing intelligence is utilized within corporate sector in Pakistan. Secondly, this paper …

Marketing plays a key role in successful business operations. Marketing intelligence is a
critical component for overall marketing activities of a firm, and it is even more crucial in the …

The intensifying competition in the Nigerian consumer goods market poses challenges for
both lo-cal and foreign companies, as they strive to expand their market share, resulting in …

Nowadays, organizations are facing with plenty of environmental changes like never before.
The changes take place promptly, that if organizations do not prepare themselves for facing …

This research aims to analyse and diagnose the effect of marketing intelligence in achieving
competitive performance, marketing capabilities based on the marketing intelligence system …

This study examines the association between marketing intelligence and competitive
advantage in telecommunications companies in Egypt. Specifically, it investigates the role of …

This study aims to investigate the effect of competitive intelligence to competitive strategy
and performance of cafes and restaurant in Malang, Indonesia. Data analysis applying path …

Growing competition forces companies to develop models to continuously scan for
information as a sole way to develop a competitive edge over rivals. In this context, the …

Despite the increasing investment in marketing activities, many business expectations have
not been satisfied yet. How to invest in marketing strategies depends on the capabilities and …