Objective: The objective of the article is to provide a comprehensive identification and
understanding of the challenges and opportunities associated with the use of generative …

How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the
way we have been conducting—and evaluating—academic research, teaching, and …

Generative artificial intelligence (AI) refers to a class of machine learning technologies that
have the capability to generate new content that resembles human-created output, such as …

The incorporation of ChatGPT and other Large Language Models (LLMs) has transformed
the landscape of Business Management across various sectors. This research delves into …

The advent of generative artificial intelligence (GAI) has sparked both enthusiasm and
anxiety as different stakeholders grapple with the potential to reshape the business and …

Generative Artificial Intelligence (GAI) has brought revolutionary changes to the world,
enabling businesses to create new experiences by combining virtual and physical worlds …

The introduction of ChatGPT in November 2022 by OpenAI has stimulated substantial
discourse on the implementation of artificial intelligence (AI) in various domains such as …

In recent months, the impact of Artificial Intelligence (AI) on citizens' lives has gained
considerable public interest, driven by the emergence of Generative AI models, ChatGPT in …

As an emerging technology, Generative Artificial Intelligence (AI) holds immense potential
for application across various levels of business and management. However, current studies …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …