This study aims to investigate the potential for improving New Zealand small-and-medium
sized enterprises'(SMEs) digital marketing strategies by learning the different approaches …

Digitalization is continuously forming our daily lives and routines. It offers us not only new
and fascinating opportunities as consumers but also creates possibilities that were …

The theme of this special issue called 'Digital and Social Media Marketing in Global
Business Environment'is the mainstream of successful marketing practices. As digital and …

As per the report of Boston Consulting (BCG) and internet mobile association of India
(IAMAI) 2015, the internet population increased 25 times in the last 12 years. The …

Digital marketing has replaced traditional marketing approaches due to an increase in the
access to internet and communication technologies across the globe. In addition, it has …

Digital marketing has become an integral aspect of business operations. Small and Medium-
Sized Enterprises (SMEs) rapidly adopt digital marketing techniques because digital …

Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

The primary objective of this literature review is to examine the digital marketing strategies
used by online business sellers amidst the COVID-19 pandemic. In this case, effective …