The adoption of technology for marketing is crucial for the survival of small and medium
enterprises (SMEs) and yet little is understood about owner-manager practice in this area …

Everyone in online–literally, everyone is online today. Internet became most important
medium nowadays especially for digital marketing for their marketing strategy to sell …

Digital transformation, driven by technological advances and changing customer
requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard …

In recent years, the advancement of digital technology has brought fundamental changes in
consumer behavior regarding information seeking, product comparison, and purchasing …

Contemporary marketing innovation embraces digital platforms, and irrespective of where
SMEs operate, they are confronted with highly volatile, competitive, and dynamic market …

Despite the challenges of pandemics and economic slowdown, the Indian economy is
witnessing a surge in entrepreneurial activities. At the same time, we are also seeing start …

This special issue of the Journal of Retailing and Consumer Services aims to bring together
a variety of disciplines and a scholarly community for the advancement of knowledge …

Over the last 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

Purpose This study's purpose is to analyze the international mobile marketing (IMK) in order
to stage the importance of this tool in the internationalization of companies. Our …