Diffusion of mobile terminals has induced great societal changes in China. Factors at global
market, communications industry and end-user market levels are driving the adoption at a …

The existence of social media offers advanced relationships and targets opportunities for
marketers in consumer markets (Morris and Ogan, 1996, Drury, 2008, Bhagat et al., 2009 …

Electronic commerce is quickly increasing in several countries, most notably in developing
countries. A new electronic-commerce segment known as social commerce has evolved due …

This paper presents findings from a study of e-commerce adoption by Small and Medium
Enterprises (SMEs) in Saudi Arabia. Only tiny number of Saudi commercial organizations …

Purpose–The purpose of this paper is to examine post‐adoption usage of the internet as a
shopping channel. It aims to examine the effects of innovation attributes on post‐adoption …

Despite the proliferation of Internet retailing and the relative novelty and complexity of this
phenomenon, very little theory-guided qualitative research has been conducted to improve …

In the digital economy, effectively adopting public platforms for digital marketing has become
an important source of competitive advantage for small and medium-sized enterprises …

Although innovations such as mobile marketing offer targeting and a cost-effective approach
to marketing that could be leveraged by small and medium-sized enterprises (SMEs), most …

The use of the mobile internet has been increasing rapidly around the world, presenting
high hopes for new business opportunities. However, only a few studies have been …

This research looks at the adoption of Internet and mobile applications comparing the factors
that influence loyalty and satisfaction. It is the intent of this exploratory study to examine …