The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …

The economic development of creative industries is an important aspect as a potentially
good force for the national economy for the future. However, the creative industry in …

The main objective of the study was to examine the effect of digital marketing on the
performance of MSMEs in Kenya. The study was guided by positivism research philosophy …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

This research is to identify which factor affecting business success from digital marketing by
MSMEs Creative Sector in Indonesia and Malaysia. Data processing and analysis methods …

The advent of digital marketing has replaced traditional marketing and shed a great impact
on the global economic paradigm. Digital market helps to flourish the service sector by …

Marketers are faced with new challenges and opportunities within this digital age. Digital
marketing is the utilization of electronic media by the marketers to promote the products or …

The rapid growth of internet usage has promoted the usage of Digital Media (DM) in various
fields of life including industries and business on the globe. The extending introduction of …

The purpose of this study is to elucidate the role of digital innovation in mediating digital
capabilities on business performance. The sampling method used is purposive sampling …