Implications of digital marketing strategy the competitive advantages of small businesses in indonesia

K Kano, LK Choi, B subhan Riza… - Startupreneur …, 2022 - journal.pandawan.id
In the current era of technology, it provides many impacts and innovations that can provide
more effective solutions in various fields. With digital marketing as an alternative solution …

The Effect of Digital Marketing and Brand Awareness on the Performance of SMEs in Makassar City

J Halik, M Halik, N Nurlia, H Hardiyono… - … 2020: Proceedings of …, 2021 - books.google.com
Small and Medium Enterprises are one of the pillars that support state revenues and a
means to support the Indonesian economy towards a better direction. Brand awareness is …

The effects of digital marketing, entrepreneurship orientation, and product innovation on competitive advantage and its impact on the marketing performance of Talas …

R Lestari, T Pradani… - … International Research and …, 2022 - bircu-journal.com
This research aims to investigate the effects of digital marketing, entrepreneurship
orientation, and product innovation on competitive advantage and its impact on marketing …

Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies

F Ghotbifar, MR Marjani… - Independent Journal of …, 2017 - paulorodrigues.pro.br
As far as new communication channels are concerned, there have been extensive
developments in communications and marketing in digital era. Today, therefore, companies …