Within the last years enterprises massively began to adapt social media for internal usage.
They do so in order to increase their knowledge management as well as to make …

Social media management is an emerging field of academic research and organizational
practice. It is concerned with the operational issues, managerial challenges, and …

Wie erklären Sie sich diese rasante Entwicklung? Ich glaube, das liegt daran, dass Social
Media fundamentale menschliche Bedürfnisse bedienen. Menschen sind soziale Wesen …

In recent years, social media have been increasingly adopted in enterprises. Enterprises
use social media as an additional way to get in contact with their customers and support …

Social media are top of the agenda of many organisations, but there exists a lack of
guidelines to ensure that activities help achieve organisational goals. In June this year, the …

In a multi-step assessment of a corporate social media platform, which has been
implemented in a large company for internal collaboration, we identified three major …

124 Deborah L. Roberts and Frank T. Piller not realized in practice. To begin with, the use of
social media by companies for new product development lags far behind social media use …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …

When analyzing the recent development of the Internet, social media can be identified as
one of the most often repeated new phenomena (Lietsala & Sirkkunen 2008, 17). Social …

Purpose–When comparing the annotated relevance and the actual application of social
media, enormous discrepancies show. This paper aims to introduce the concept of “Social …