Leveraging TikTok for active learning in management education: An extended technology acceptance model approach

S Wang, Z Sun, M Li, H Zhang, AHS Metwally - The International Journal of …, 2024 - Elsevier
This study investigates the role of TikTok, a prominent short-form video platform, in
facilitating active learning intention within management education. Employing an extended …

Exploring effects of intelligent recommendation, interactivity, and playfulness on learning engagement: An application of TikTok considering the meditation of anxiety …

S Wang, D Yang, B Shehata, M Li - Computers in Human Behavior, 2023 - Elsevier
The rise of short video applications such as TikTok has brought new opportunities to
maximize student learning experiences in online learning environments. Meanwhile …

TikTok Consumption and University Student Engagement in Virtual Classrooms in Egypt

A Assad - Ubiquitous Learning, 2023 - search.proquest.com
In recent years, TikTok, a video-based application, has become immensely popular,
especially among young social media users. During the COVID-19 pandemic, TikTok also …

Delving into educators' perspectives on ChatGPT in management education: A qualitative exploration

P Bhaskar, PKK Gupta - Interactive Technology and Smart Education, 2024 - emerald.com
Purpose This study aims to delve into the perspectives of educators on integrating ChatGPT,
an AI language model into management education. In the current research, educators were …

The rising popularity of tiktok during the pandemic: Utilization of the application vis-a-vis students' engagement

S Clarissa, J Lobo - American Journal of Interdisciplinary …, 2022 - journals.e-palli.com
TikTok has been one of the most used Social Networking Services (SNS) worldwide. It has
grown into a platform with a broad range of content, including sports, fashion, performing …

Exploring college students' behavioral engagement intentions towards gamified online interactive platforms: based on Technology Acceptance Model and Theory of …

H Yan, H Zhang, F Li, J FI Lam - … of the 7th International Conference on …, 2023 - dl.acm.org
The online learning model offers students a variety of learning opportunities. Although the
online interaction between teachers and students is frequently unsatisfactory, the game …

The Rise of TikTok during the Pandemic: Association between TikTok Consumption and Students' Engagement

C Salasac, J Lobo - … Journal of Education, Science, Technology, and …, 2022 - lamintang.org
TikTok has been one of the most used Social Networking Services (SNS) worldwide. It has
grown into a platform with a broad range of content, including sports, fashion, performing …

An extended hedonic motivation adoption model of TikTok in higher education

X Deng, Z Yu - Education and Information Technologies, 2023 - Springer
As information technologies develop, social networking services have gradually gained
attention from both researchers and practitioners. However, little is known about the …

Using mobile technology acceptance model to explore the satisfaction and continuous use of live streaming for training

HS Hsiao, SY Lu, TL Chang, CS Lee - Interactive Learning …, 2024 - Taylor & Francis
During the digital era and especially the COVID-19 pandemic, live streaming emerged as a
vital component of mobile learning and training. This study sought to determine whether the …

Applying a modified technology acceptance model to explain higher education students' usage of ChatGPT: A serial multiple mediation model with knowledge sharing …

CD Duong, TN Vu, TVN Ngo - The International Journal of Management …, 2023 - Elsevier
Generative artificial intelligence (AI), such as ChatGPT, has taken the world by storm,
especially in the education sector, because of its capacity to produce responses that are …