This research delves into the intricate dynamics of the Indonesian market, exploring the
impact of digital marketing strategies on consumer purchasing decisions and the mediating …

This study delves into the complex interactions between entrepreneurial marketing, product
quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to …

This study aims to analyze the impact of digital marketing strategies on consumer
purchasing decisions in the retail industry in Bandung City. Using a survey method, data …

The contemporary business landscape has undergone significant transformations, resulting
in a highly competitive atmosphere. The onset of the second wave of digitization and …

Enterprises have embraced digital marketing as a strategic response to the growing number
of consumers on the internet, with the aim of improving their performance. This study aims to …

This study investigates the impact of digital marketing strategy, brand trust, and customer
expectations on online purchase decisions in the e-commerce sector in West Java …

The main purpose of this study was to analyse the effect of digital marketing on consumer
buying. The study was guided by the specific objectives; to examine the various digital …

With the rapid growth of e-commerce, businesses are increasingly relying on digital
marketing techniques to attract and engage customers. Understanding the impact of these …

This study investigates the influence of digital marketing strategy and service quality on
customer satisfaction within the Indonesian e-commerce industry. Driven by the significant …

This study examines the moderating effect of brand equity on the relationship between
digital marketing and consumer intent to purchase in Pakistan's social media commerce …