Gamification recently attracted attention from practitioners and researchers aiming to gain
understanding about gamification applicability. According to forecasts of various market …

Consumption can be more than just a necessity; it can become a leisure activity. With the
emergence of e-commerce and social media, products and services are just one click away; …

With the advent of technology and with growing occupancy of the people towards it, online
shopping has become the need of the hour. With heavy discounts floating over the e …

Context: Gamification focuses on the improvement of users' engagement when performing
tasks by making use of game mechanics and elements in order to increase their motivations …

Gamification is a rather significant trend in recent years. It builds on the emotional and
involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a …

Purpose The purpose of this paper is to examine the influence of several intrinsic
motivations driving consumers' intention to buy using a mobile app, namely: shopping …

Purpose–As online retailing grows in importance there is increasing interest in the online
customer experience. The purpose of this paper is to explore the role of gamification, the use …

Gamification design in e-commerce ecosystems has developed rapidly, attracting scholars'
and managers' attention. The E-commerce ecosystem includes multiple players, including …

Purpose This research has three main objectives. First, it examines influence of gamification
on the behavioral intention to use an e-commerce platform. Second, it analyzes the role of …

Purpose Today, marketing has evolved due to the emergence of new electronic
technologies and has shifted to e-marketing. Meanwhile, the gamification and gamified …