Content platforms suffer from declining subscriber growth. To address this issue, we
examine an interesting strategy that competing platforms jointly launch a membership …

We investigate an intriguing strategy where rival content platforms jointly launch a
membership bundle that allows consumers to access both of their platforms at a reduced …

We study competition between horizontally differentiated platforms offering exclusive and
non-exclusive contracts to one side of the market (content providers). The introduction of non …

A repeated challenge in launching a two-sided market platform is how to ignite the cross-
side network effects to jump-start adoption. Prior literature often addresses this issue by …

Platforms choose between offering exclusive deals or uniform prices to content providers in
a setting where content providers can multi-home or single-home. We find that platforms …

Managers of emerging platforms must decide what level of platform performance to invest in
at each product development cycle in markets that exhibit two-sided network externalities …

In classic competitive bottleneck settings, platforms compete for buyers but act as
gatekeepers when setting prices to sellers to access their buyers. We provide a general …

In most platform environments, the exclusive provision of premium content from leading
creators (superstars) is used as a strategy to boost user participation and secure a …

We study compatibility decisions of two competing platform owners that generate profits
through both hardware sales and royalties from content sales. We consider a game-theoretic …

With the rise of online media platforms, intensified competition has forced platforms to
develop their content and even to cooperate with rival platforms. It is worth exploring the …