Digital platforms are increasingly dominating markets by bringing together two or more
groups of users and facilitating the exchange of value between them. Although several …

How do platforms integrate governance mechanisms that promote inherently distinct rules
and incentives to manage peer relationships? Digital platforms combine market and …

Network effects have been theorized as the defining growth mechanism in platform markets.
The increase in the number of platform participants (N) fuels a virtuous cycle of growth, a …

Many platform strategies focus on indirect network effects between sellers through platform
expansion. In this paper, we show sellers on the console video game platform generate a …

In the two-sided market for online streaming content, the platform's co-opetitive strategy has
been wildly discussed, where the platforms cooperate in sharing the broadcasting right of …

This paper explores the role of exclusive contracting between vendors of platforms (such as
video game consoles) and vendors of complements (such as video games). The main …

Because the literature on platform competition emphasizes the role of network effects, it
prescribes rapidly expanding a network of platform users and complementary applications to …

Two-sided markets are composed of platform owners and two distinct user networks that
either buy or sell applications for the platform. The authors focus on multihoming—the …

It is crucial for content providers (CPs) to appear prominently on dominant online platforms
in order to attract consumer demand. Apart from organic search results, content providers …