Purpose A customer's visit to a retail website is a critical “moment of truth” during which
contemporary retailers attempt to simultaneously, during a single web navigation, capture …

Using in-store ambulatory eye-tracking, the authors investigate the extent to which lateral
and vertical biases drive consumers' attention in a grocery store environment. The data set …

Purpose: Rapid advances in business technology contribute to continued growth of our
understanding of consumer decision-making. Although many emerging technologies have …

There is a battle in the supermarket isle, a battle between what the consumer wants and
what the retailer and others want her to see, and subsequently to buy. Product packages …

This paper examines the impact of four Web site interface features on the cognitive process
that trigger online shoppers' emotions, operationalized as mental states of readiness that …

The current study examines the effects of web interface designs on a consumer's behavioral
intention in the context of online retailing. In so doing, the study investigates how initial self …

Web site interactivity creates numerous opportunities for marketers to persuade online
consumers and receives extensive attention in the marketing literature. However, research …

Purpose E-commerce has become a key component of brand retail strategies since the
advent of omni-channel distributions. Many researchers have investigated the strategic role …

On B2C shopping websites, effective visual designs can bring about consumers' positive
emotional experience. From this perspective, this article developed a research model to …

A fundamental question in e-commerce is to understand how consumers process online
information, how they allocate their attention, and whether there exist any cultural …