This research aims to explore the multifaceted nature of consumer behavior in marketing
management by synthesizing literature on individual characteristics, social influences …

Purpose: This study aims to understand the psychology behind consumer behavior by
exploring the psychological, social, and emotional factors influencing individuals' …

In the past decade or so, various models have emerged concerning the study of culture and
marketing in regards to consumerism, of which Geert Hofstede's dimensional model of …

This study delves into the intricate dynamics of consumer psychology within the realm of
marketing management, aiming to provide valuable insights for marketers and researchers …

Most aspects of consumer behavior are culture-bound. This article reviews the cultural
relationships with the self, personality, and attitude, which are the basis of consumer …

Consumer behavior is becoming increasingly complex in the current global market. A
broader understanding of the psychologically driven motivation of consumers and …

This chapter discusses the internal factors affecting consumer behavior, explains consumer
ecosystem and behavior process converging consumer perceptions and attitudes. The …

This qualitative literature review investigates the integration of psychological insights into
marketing management strategy. The research aims to explore the role of emotions, brand …

Purpose: This study aims to explore how consumer behavior research can be leveraged to
develop effective marketing strategies. The focus is on understanding the factors influencing …

Decades of management and marketing researchers are grateful to Geert Hofstede for
bringing an empirical approach to studying culture in the workplace. Since Hofstede's (1980) …