In the face of an increasingly changing and rapidly developing environment, companies and
brands must adapt quickly to remain relevant and well known in the eyes of consumers. Two …

With increasing levels of digital media consumption, organizational spending on online
promotion continues to grow steadily and dynamically. However, in line with this growth in …

Promosi adalah elemen krusial bagi kelangsungan hidup sebuah usaha. Selain
memperhatikan kualitas produk, aspek promosi juga merupakan hal yang sangat penting …

The disruption era has pushed all business activities to move to digital. The emergence of
these digital activities also made many brands try to maintain their existence by increasing …

Digital marketing adalah Penggunaan media sosial atau internet untuk mempromosikan
merek atau produk perusahaan. Situs yang digunakan untuk promosi semacam itu, seperti …

The beauty industry in Indonesia is experiencing rapid growth, driven by factors such as a
large young population and increasing purchasing power. The government is also …

Ketatnya persaingan pasar menuntut para pelaku bisnis menciptakan strategi pemasaran
untuk produknya dapat diminati oleh konsumen. Kenaikan penjualan produk Somethinc …

Influencer Marketing is seen as one of the best strategies to bring in potential customers
when using social media marketing by leveraging the masses of Influencers. The purpose of …

This research aims to test the effect of brand recommendations by digital influencers on
purchase intentions in terms of brand engagement and brand expected value. The sample …

This study aims to determine the effect of influencer marketing, brand awarreness, and
marketing communication (viral marketing) in social media on purchasing decisions for …