Innovation mode and strategy research on small and medium-sized enterprise E-marketing in post financing crisis

S Sun - Contemporary Logistics, 2011 - search.proquest.com
As a whole new mode in the e-commerce age, e-marketing is becoming more developed
among domestic enterprises, but compare to international competitive enterprises, it's just a …

The researches on e-mail marketing of small and medium-sized B2B enterprises

H Liu - Contemporary Logistics, 2012 - search.proquest.com
With the rapid development of the network economy, E-mail marketing has become one of
the most important marketing means for small-and-medium-sized B2B (Business to …

[PDF][PDF] Specific Strategies for Innovating Marketing Models of E-commerce Enterprises in the Internet Era

Y Deng - Academic Journal of Business & Management, 2023 - francis-press.com
With the rapid iteration of information technology, the internet age has changed people's
way of life. Network platforms have become an important component of people's leisure …

[HTML][HTML] E-commerce enterprise marketing management: realistic dilemma, main incentives and resolution strategies

C Li - Open Journal of Social Sciences, 2020 - scirp.org
The implementation of the business strategy of “cost reduction, efficiency increase, and
quality improvement” has become an inevitable direction and beneficial exploration for e …

New marketing strategy model of E-commerce enterprises in the era of digital economy

X Ma, X Gu - Heliyon, 2024 - cell.com
With the continuous development of technology, traditional marketing methods no longer
meet the needs of the main forces of social consumption, and people urgently need more …

[PDF][PDF] On the Transformation of Enterprise Operation Mode in the Era of Cross-border E-commerce: Taking Sam's Club as an Example

MD Hasan-Al Mamun, NM Zakaria… - Ind Eng …, 2018 - pdfs.semanticscholar.org
With the rapidly development of information technology, international business activities rely
on e-commerce is also growing, e-commerce to reduce the time and space constraints of …

Research on current situation and strategy of e-marketing applications in Chinese SMEs

L Baoling - Journal of Electronic Commerce in Organizations …, 2014 - igi-global.com
E-marketing has brought unprecedented opportunities for small and medium sized
enterprises to compete with the large enterprises in China. Though they have started their …

Innovation and change of marketing management in e-commerce environment

HY Wang - Information, Computer and Application …, 2018 - api.taylorfrancis.com
In recent years, electronic commerce has made vigorous development, which also has an
important influence on the development of enterprise marketing management to some …

Challenges of the Company in the New Economy and Development of E-business Strategy

M Angeloska-Dichovska, TP Mirchevska - … -International Journal of …, 2017 - smjournal.rs
The rapid development of technology and the Internet drastically alter both the consumers
and companies' environment. The Internet is widely accepted by consumers, which …

Analysis of E-commerce business strategy-take JD. com, Inc. as the case

Z Huo, J Du - Asian Business Research, 2022 - journal.julypress.com
The development of e-commerce has brought a lot of convenience to people. People can
shop without going out with computers or mobile phones, and the goods are cheaper. With …