Purpose The purpose of this paper is to bring new empirical evidence to the controversial
role of early adopters in the diffusion of innovations in industrial markets …

Despite accounting for a very small percentage of the population that adopts an innovation,
the 'innovators' and 'early adopters'—representing the two earliest groups of individuals to …

This paper takes a contingency view to investigate how the role of early adopters (EA s) in
the diffusion process changes between platform and nonplatform innovations, what launch …

Scholars studying innovation have proposed several different models of the adoption
process. This essay identifies two broad dimensions which differentiate the principal models …

Purpose The purpose of this paper is to propose a comprehensive theoretical framework to
explain the different diffusion dynamics of a technology realized under an open source (OS) …

In recent years there has been a growing interest in the link between new product launch
activities and market success. So far, most empirical research has focused on launch …

Seeking to understand factors affecting innovation diffusion, research has increasingly
focused on process, actors and activities. After two decades of research, however, a …

This paper elaborates an integrated framework for understanding diffusion as a process of
creative adoptions in the business sector. Within the context of the economics of localized …

Purpose–The purpose of this article is to integrate existing theoretical explanations for
innovation diffusion across the disciplines of marketing, innovation and sociology research …

Purpose–The purpose of this paper is to complement organizational diffusion research by
illustrating influence of factors specific to collective adoption process, which has received …