Consumer-facing businesses across the world are in a relentless pursuit to understand the
ever-evolving consumers and their changing patterns in buying behavior. With the …

With the start of the twenty-first century, we have become witnesses of continuous
technology-based innovations which have shaped the market, business operations as well …

The consumer is ultimately the key determinant of success of an organization. The need for
an in-depth and objective understanding of the consumers, therefore, in terms of what runs …

Market forces and technological advancements are making the management of and
strategies for innovation more prominent and essential in all functions of business, not least …

Abstract Knowledge of consumer behavior is important to a corporation's accomplishment.
Organizations may change for the better deal with the promotion mix, product administration …

Till February 2020, people were using traditional methods of buying and they were so
habitual to this buying process that people never thought to change their buying habits and …

With the rapid development of technology and Internet, the whole world is turning into a new
era-digital age. Meanwhile, one of the most critical changes is that digital development …

Right now retailer and customers are trying to adjust with new condition. The consumer
behaviour is changing quickly according to situation. Retailer also very quick in adopting …

The changing dynamics of consumer behavior in today's digitally driven market presents
opportunities and challenges for sustainable marketing development [1]. There is a growing …

The outbreak of the COVID-19 pandemic has severely impacted individuals/organizations
and implied a change in market dynamics. Consumers and organizations have been using …