The metaverse revolution and its impact on the future of advertising industry

A Kadry - Journal of Design Sciences and Applied Arts, 2022 - jdsaa.journals.ekb.eg
Technology has always played a significant role in transforming the advertising industry. It
has been rapidly escalating, from Radio &Television to the Internet &digital channels. The …

Computer vision in the metaverse

KG Nalbant, Ş Uyanık - Journal of Metaverse, 2021 - dergipark.org.tr
Metaverse is a rapidly developing new technology today. The purpose of this article is to
examine this technology from a computer vision and general perspective. In this study, a …

[PDF][PDF] Metaverse marketing vs digital marketing

SA Ali, R Khan - International Journal of Innovative Science and …, 2023 - researchgate.net
The metaverse can be defined as a seamlessly interconnected digital universe promising a
revolution in the ways how consumer brands and firms will be interacting and transacting in …

A content analysis of the metaverse articles

NG Narin - Journal of Metaverse, 2021 - dergipark.org.tr
Metaverse, which was first defined as fictional about 20 years ago, refers to a virtual
universe where people feel entirely mentally with engaged augmented virtual reality devices …

[PDF][PDF] Revamping the marketing world with metaverse–The future of marketing

M Khatri - International Journal of Computer Applications, 2022 - researchgate.net
The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

Research on advertising in the metaverse: a call to action

CR Taylor - International Journal of Advertising, 2022 - Taylor & Francis
Charles r. taylor the year 2022 has seen the word 'metaverse'become commonly used in
many households across the world. according to the Merriam-Webster dictionary (2022) …

A comprehensive study on metaverse and its impacts on humans

AS Bale, N Ghorpade, MF Hashim… - Advances in Human …, 2022 - Wiley Online Library
Virtual Reality (VR) and Augmented Reality (AR) have revolutionized technology and taken
the world by storm. They established the foundation for numerous future innovations. Virtual …

[PDF][PDF] Advertising in the metaverse: opportunities and challenges

B Eyada - International Journal of Marketing Studies, 2023 - pdfs.semanticscholar.org
With the continuous upsurge of virtual and augmented reality, technology is seen
precipitously evolving introducing new innovations that would have been formerly …

Understanding the metaverse: A review of virtual worlds and augmented reality environments

K Owusu-Antwi, FE Amenuvor - Current Journal of Applied Science and …, 2023 - hal.science
This review paper attempts to provide a comprehensive understanding of the metaverse by
analyzing virtual worlds and augmented reality environments. The metaverse is a virtual …

Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …