The impact of metaverse on branding and marketing

C Bushell - Available at SSRN 4144628, 2022 - papers.ssrn.com
The Metaverse is a new and emerging technology that offers a unique opportunity for
businesses and individuals alike to extend their reach and connect with others in a virtual …

The impact of metaverse on branding and Marketing-A study of how individuals and celebrities use metaverse as a brand extension, and the implications for marketing

C Bushell - Available at SSRN 4144688, 2022 - papers.ssrn.com
The Metaverse is a new and emerging technology that offers a unique opportunity for
businesses and individuals alike to extend their reach and connect with others in a virtual …

A globetrotter to the future of marketing: Metaverse

R Reepu, S Taneja, E Ozen, A Singh - Cultural Marketing and …, 2023 - igi-global.com
A novel chance to expand reach and interact with others in a virtual environment exists
thanks to the metaverse, a new and developing technology. Businesses have a lot of …

Entrepreneurial opportunities in metaverse

S Inder - … Through Emotional Branding and Sensory Marketing, 2023 - igi-global.com
The Metaverse offers an evolving landscape for extending the virtual, augmented, and
extended reality on one hand, and overlapping such technologies with the real world on the …

Metaverse in Business and Commerce

MU Tariq - Exploring the Use of Metaverse in Business and …, 2024 - igi-global.com
Incorporating the Metaverse into trade and business represents a paradigm change,
changing conventional tactics, and encouraging creative solutions. The Metaverse's …

Driving force behind consumer brand engagement: the metaverse

G Mittal, R Bansal - Cultural marketing and metaverse for consumer …, 2023 - igi-global.com
All virtual worlds have been combined to create the metaverse, a collective, persistent, and
interactive parallel reality that people may easily navigate. Using their digital avatars, people …

Metaverse—will it change the world or be a whole new world in and of itself?

DJ Reibstein, R Iyengar - AMS Review, 2023 - Springer
The forecast for Metaverse by the end of the decade is that there will be over 700 million
users with revenue nearing $4.5 trillion. Many companies are jumping on board not wanting …

Value creation in the metaverse age: a thematic analysis of press releases

G Ferrigno, N Di Paola, KF Oguntegbe… - International Journal of …, 2023 - emerald.com
Purpose Since Zuckerberg's announcement to change Facebook's name to Meta Platforms
Inc. on October 28, 2021, the concept of the metaverse has gained unprecedented …

The essential factor of metaverse for business based on 7 layers of metaverse–systematic literature review

KD Setiawan, A Anthony - 2022 international conference on …, 2022 - ieeexplore.ieee.org
Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

Metaverse for Enhancing Customer Loyalty: Effective Strategies to Improve Customer Relationship, Service, Engagement, Satisfaction, and Experience

N Rane, S Choudhary, J Rane - Service, Engagement, Satisfaction …, 2023 - papers.ssrn.com
In the dynamic realm of digital technology, the Metaverse has emerged as a revolutionary
platform with vast potential for businesses aiming to strengthen customer loyalty. This study …