[PDF][PDF] Maximizing the social media potential for small businesses and startups: A conceptual study

WS Basri, MRA Siam - International Journal of Economic …, 2017 - researchgate.net
Businesses are well known for devising novel techniques of business development,
marketing strategies and enhancing brand awareness among their customers. In recent …

Business growth thru social media marketing

A Alharbie - International Journal of Innovation and Applied …, 2015 - search.proquest.com
Social media has changed the name of the game for businesses when it comes to marketing
their products and services. These new online platforms provide an avenue for a more …

Social media: a catalyst for entrepreneurship and marketing

M Azhar, MJ Akhtar - South Asian Journal of Marketing & …, 2020 - indianjournals.com
Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …

[PDF][PDF] An empirical study on social media conversation to increase brand awareness: Startup organization context

DK Parida, D Prasanna - Academy of Marketing Studies Journal, 2021 - researchgate.net
Socail media platforms like Facebook, Instagram, LinkedIn, Twitter and other tools to reach
consumers and facilitate conversation is known as social media marketing. The increasing …

The role of social media in enhancing business performance

L Soelaiman, S Ekawati - Tenth International Conference on …, 2022 - atlantis-press.com
Today, internet technology and social media has become a common practice for
businessmen. Social media usage has now become a trend and is the most popular digital …

[PDF][PDF] Impact of social media applications on small business entrepreneurs

MS Shabbir, MS Ghazi… - Arabian Journal of …, 2016 - researchgate.net
The main objective of this paper is to investigate the impact of social media applications on
small business entrepreneurs. It is also examined how small business owners are motivated …

An overview of social media for marketing

M Kuofie, K Gholston, AC Hakim - International Journal of …, 2015 - search.proquest.com
Due to an environment that is social media driven, it is very important for small businesses to
understand how to utilize social media sites such as Facebook, Instagram, Twitter, etc …

[PDF][PDF] Does digital marketing platforms affect business performance? A mini-review approach

MA Yosep, M Mohamed, MY Yusliza… - Proceedings of the …, 2021 - ieomsociety.org
In the modern era, digital marketing is not new platforms that can be used by
businesspeople to reach the consumers and a wide area, including attracting customers …

The impact of social media on business growth and performance in India

AS Sengar - Asian Journal of Research in Business Economics …, 2021 - indianjournals.com
Until the late 1990's the only type of media known to companies were television,
newspapers and radio, but in the early 2000s, a revolution in media was seen and the world …

[PDF][PDF] Research on the Impact of Social Media on Business/Startups

S Sajane, H Gaikwad - International Journal of Entrepreneurship & …, 2022 - ojs.unikom.ac.id
Now a days a lot of people are using network and this has become routine activities in life or
a habit that people are accustomed to in their daily social life so, a network of social …