With the prosperous development of e‐commerce platforms, consumer returns often occur.
The issue of returns has become a stumbling block to the profitability of e‐commerce …

With the increasing use of electronic commerce, online purchasing users have been rapidly
rising. Predicting user behavior has therefore become a vital issue based on the collected …

Many sales and service-providing companies need to talk up related customers while
launching the new products, services, and updated versions of existing products. While …

The COVID-19 has brought us unprecedented difficulties and thousands of companies have
closed down. The general public has responded to call of the government to stay at home …

Early purchase prediction plays a vital role for an e-commerce website. It enables e-
shoppers to enlist consumers for product suggestions, offer discount and for many other …

Purpose Predicting customers' purchase behaviors is a challenging task. The literature has
introduced the individual-level and the segment-based predictive modeling approaches for …

In order to develop a more efficient and accurate marketing strategy for consumers'
purchase behavior, this paper establishes a user value model by modeling and learning the …

Predictive Analytics is a bough of the advanced analytics which has been used to make
predictions about unknown future events. It uses many techniques from Data Mining and …

In an increasingly competitive market, predicting the customer's consumption behavior has a
vital role in customer relationship management. In this study, a new classifier for customer …

Sažetak To improve and enhance the predictive ability of consumer purchasing behaviours
on e-commerce platforms, a new method of predicting purchasing behaviour on e …