MB Lai - Case Studies in the Wine Industry, 2019 - Elsevier
The new wine scenario, a consequence of the globalization of the world's wine market, has resulted in a new geographical map for wine where the number of wine consumers is …
This paper summarises the main findings concerning consumer behaviour for wine published in academic journals in the last ten years and provides some suggestions about …
A Galati, M Crescimanno, A Coelho… - Br. Food J, 2020 - emeraldgrouppublishing.com
This Special issue will present new and important insight on the wine consumers' attention to health food aspects and environmental problems which has become ever greater and the …
This article presents a conceptual framework for understanding consumer behaviour with regards to wine purchasing and consumption. The framework is based on a compilation of …
KP Wiedmann, S Behrens, N Hennigs… - … on the Past to Shape the …, 2015 - Springer
As a consequence of the highly complex nature of wine as a product, a deeper understanding of the key drivers of consumer wine perception and consumption behavior is …
V Neelavar Kelkar, J Mallya, V Payini… - F1000Research, 2024 - f1000research.com
Background As wine has become more than just a drink, exploring wine consumer studies provides a better understanding of various factors that shape the wine industry. Therefore …
D Reynolds, I Haglund, J Taylor… - … Association of Wine …, 2013 - wine-economics.org
The wine industry has long been interested in understanding what drives consumer behavior regarding wine purchases. And while the marketing literature emphasizes the …
AL Spawton - International Journal of Wine Marketing, 1991 - emerald.com
Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited. This article …