Purpose Although service research typically asserts that institutions coordinate actors' value
creation processes, institutions and resources are not necessarily transparent, aligned, or …

Resource integration has become an important concept in marketing literature. However,
little is known about the systemic nature of resource integration and the ways the activities of …

Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

Resource integration is vital to value co-creation. However, most research focuses on
competencies as enablers of resource integration and the social aspects that guide them …

Resource integration within and across service systems has recently become a central
phenomenon of interest in marketing theory and practice. Service-dominant (SD) logic …

The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …

The purpose of this paper is to provide a state-of-the-art comparison of the conceptualization
of resources in 'Resource Interaction'(IMP) and 'Resource Integration'(SDL). Both are …

Marketing research highlights the importance of actors' relationships as mechanisms for
integrating resources. With its roots in sociology, the concept of embeddedness has gained …

The starting point for this research is that value co-creation is difficult to observe empirically,
whereas actor engagement is observable and thus more likely to be designable and …

Purpose Resource integration is a central idea within service-dominant logic (SD logic), but
there has been little scholarly research on this aspect of theory. This paper aims to explore …