As a result of environmental changes, the administration at a private university's business
school determined that there was a need to better understand the market for doctoral …

Deals with a study which discusses a curriculum revision undertaken by a Management
department, with emphasis on the assessment of student preferences as an input to the …

Student business plan competitions no longer resemble a classroom project, initiated at the
start of a semester, often based upon a student's original thought, and hastily submitted to a …

In this article, the authors examine the key factors that influence student choice of a business
major and how business schools can help students make that choice more realistically …

Although the 1990s represented an expansive period for business schools in the United
States the past few years have seen a significant drop in demand for this once popular …

This study investigated private business career students to determine whether
demographics, such as sex, influence students' college choices. The survey results show …

Market segmentation is an important topic to higher education researchers and
administrators. The authors explored the relative importance that prospective students attach …

This manuscript presents the results of a study that investigates the differences between
marketing and non-business college students' decision making process when deciding on a …

ERIC - EJ128966 - Updating Business Education Programs, Business Education Forum,
1976 NotesFAQContact Us ERIC - Institute of Education Sciences Collection Thesaurus …

Market segmentation is an important topic to higher education researchers and
administrators. The authors explored the relative importance that prospective students attach …