NL Wantchami, KL Ngange… - Advances in Social …, 2020 - researchgate.net
This study examines the connection between social media marketing and small scale businesses' performance in Buea, Cameroon, by assessing the use of social media for …
SP Gunawardane, KM Dulanjana… - Sri Lanka Journal of …, 2022 - sljss.sljol.info
Social media plays as an advertising mechanism an integral part in enabling business organisations to reach new horisons in the modern world. Inspired by the rapid penetration …
D Vij, DL James - International Journal of Entrepreneurship & …, 2014 - academia.edu
This research paper will help one understand the growing local and global reach of social media. An in depth study is done on how the world's leading multinational corporations use …
SR Sahoo - International Journal in Management & Social …, 2014 - indianjournals.com
Adequate marketing activities are the base of success of products, brands and companies. As the use of the Internet, the Web and social media grows, a major challenge for …
V Ilavarasan, A Kar, MP Gupta - Journal of Advances in Management …, 2018 - emerald.com
Not all social media-amplified campaigns that worked in the developed markets succeed in the emerging markets. For instance, YouTube and Twitter-driven TV advertising campaign …
D Chan, S Kumar - Handbook of research on small and medium …, 2017 - igi-global.com
Despite the current widespread adoption and use of social media as a marketing tool, very little empirical research focusing on local small and medium-sized enterprises (SMEs) is …
A Kadam, S Ayarekar - SIES Journal of Management, 2014 - search.ebscohost.com
Abstract Small & Medium Enterprises (SMEs) have emerged as a dynamic and vibrant sector of the Indian economy. Information Technology is playing a vital role in enhancing the …
SS Radebe, SF Verkijika, BN Neneh - Baltic Journal of Management, 2024 - emerald.com
Purpose Social media is widely regarded as a strategic resource to improve firm performance. However, there are mixed findings on how businesses can use social media …
There have been numerous studies on the adoption of social media among individuals as well as organizations. Nevertheless, most of these studies were conducted in developed …