The present paper briefly provides a literature based review of how the social media affects
small and mediumsized enterprises in the Arab world. As established by previous research …

This study examines the connection between social media marketing and small scale
businesses' performance in Buea, Cameroon, by assessing the use of social media for …

Social media plays as an advertising mechanism an integral part in enabling business
organisations to reach new horisons in the modern world. Inspired by the rapid penetration …

This research paper will help one understand the growing local and global reach of social
media. An in depth study is done on how the world's leading multinational corporations use …

Adequate marketing activities are the base of success of products, brands and companies.
As the use of the Internet, the Web and social media grows, a major challenge for …

Not all social media-amplified campaigns that worked in the developed markets succeed in
the emerging markets. For instance, YouTube and Twitter-driven TV advertising campaign …

Despite the current widespread adoption and use of social media as a marketing tool, very
little empirical research focusing on local small and medium-sized enterprises (SMEs) is …

Abstract Small & Medium Enterprises (SMEs) have emerged as a dynamic and vibrant
sector of the Indian economy. Information Technology is playing a vital role in enhancing the …

Purpose Social media is widely regarded as a strategic resource to improve firm
performance. However, there are mixed findings on how businesses can use social media …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …