This article maps out how different actors are involved in the promotion and mediation of the
Olympics. It looks at the roles of, first, the nation-state, through an analysis of the promotional …

The observation that the Olympic Games are about much more than sport is a truism, yet one
well worth reviewing as we anticipate the display scheduled for Beijing in the summer of …

Looking at the ideological 'flagging of the nation', ie the signs, symbols and practices that
play a role in the popular reproduction and circulation of national images,[1] this paper …

This essay explores the representations of the 2008 Beijing Olympics enacted by Italian
media through the analysis of a corpus of printed and television materials. After an overall …

Jacques deLisle (2008) pointed out that the biennial spectacle that is the Olympiad provides
occasion for diverse discourses of humanity, globality, and nationhood to be played out …

Whether it is a comparative cultural, critical investigative, anthropologically rooted, or media-
oriented approach to understanding the Olympic phenomenon, it is notable that the place of …

The Beijing Olympics were about more than just sporting competition. They were about
China and its role on the international stage. The Games were explicitly recognized for their …

It is a characteristic of Olympics broadcasts throughout the world that national distribution
systems have a major impact on how narratives are communicated and received. Much of …

The success of a media event relies on communication technology as a means of
connecting the audience to a live event. For, as Dayan and Katz write:“the power of these …

From 2006 to 2008 the predominant theme in the Chinese media was preparations for the
2008 Olympics. These preparations were not merely about putting up new sports stadiums; …