Generation Y individuals start to use social media as their primary tools to obtain information
about product and brand. One of the most active social media in Indonesia is Instagram …

Purpose An increasing number of brands are using algorithms to embed brand-related
content to targeted consumers' social media pages. This paper aims to analyze how do …

DOI: 10.18775/jibrm. 1849-8558.2015. 31.3001 URL: http://dx. doi. org/10.18775/jibrm. 1849-
8558.2015. 31.3001 Companies throughout the world are constantly seeking new ways to …

The growing scholarship on native advertising indicates that advertising recognition often
leads to audience resistance of the persuasive messages. The current research conducts …

The emergence of social media provides a new platform for developing brand–consumer
relationships. The aim of the current study is to examine the differences in Chinese users' …

The advent and adoption of social media networking sites have radically altered the creation
and dissemination of marketing messages within the online marketplace. Consumers are …

Marketers using social media are struggling with its successful implementation, specifically
in engaging their audiences through creation of popular brand content. Yet, creating popular …

This report is for advertisers, and the agencies that support them, who want to make
informed decisions about the best ad formats to use for online branding campaigns. In …

This study investigates consumer perceptions of article-style native advertisements and
banner advertisements, in terms of understanding the message intent, ad attitudes, and ad …