[PDF][PDF] Antecedents of the Use of MSME Social Media: In The Perspective of Technology Acceptance Model Theory
One effort to be able to improve business performance for SMEs is through social media.
The use of social media in business is to play a role in spreading product information online …
The use of social media in business is to play a role in spreading product information online …
Spurring SMEs' performance through business intelligence, organizational and network learning, customer value anticipation, and innovation-Empirical evidence of …
Several studies have explored firm performance in the post-Covid-19 pandemic era.
However, there is not much research to find reports divulging the complex relationship …
However, there is not much research to find reports divulging the complex relationship …
Social media as an open innovation: deciphering its relationship with firm performance, compatibility, and security concern
Intense competition, unpredictability, and volatility are just some of the hallmarks of the
current market scenario. The advent of COVID-19 is a prime example of the “perfect storm” …
current market scenario. The advent of COVID-19 is a prime example of the “perfect storm” …
Effect of social media agility on performance of small and medium enterprises: moderating roles of firm size and environmental dynamism
W Onngam, P Charoensukmongkol - Journal of Entrepreneurship in …, 2023 - emerald.com
Purpose Despite the increasing numbers of research studies about social media business,
the concept of social media agility is still an emerging topic that has been understudied …
the concept of social media agility is still an emerging topic that has been understudied …
The role of social media in the innovation and performance of Kuwaiti enterprises in the food sector
RS Alhaimer - Journal of Theoretical and Applied Electronic …, 2021 - mdpi.com
This study examined social media's role in various levels of research, development, and
performance within enterprises in Kuwait. The research incorporated four inductive case …
performance within enterprises in Kuwait. The research incorporated four inductive case …
A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries
Social media adoption (SMA) can enable small and medium‐sized enterprises (SMEs) to
build strong relationships with customers at low cost, addressing the global challenge of …
build strong relationships with customers at low cost, addressing the global challenge of …
Social media technology adoption for improving MSMEs performance in bandung: A Technology-Organization-Environment (TOE) framework
A Wulandari, B Suryawardani… - 2020 8th International …, 2020 - ieeexplore.ieee.org
The use of the internet in business activities is a common thing to do in business world.
Likewise, with MSMEs, many of them have already used the internet in their business …
Likewise, with MSMEs, many of them have already used the internet in their business …
Examining the factors affecting sme performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …